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  • Web Council, April 14, 2010

    • Quick items
      • Web Council Wiki - wiki.cac.washington.edu/display/uwweb/UW+Web+Council
      • Next Web Council meeting will be Thursday, May 12
      • Future meeting topics and activities
        • Networking sessions
        • How to make PDFs accessible
    • Facebook Follies, Foibles, and Fun - Panel Discussion
      • Derek Belt, UW Alumni Assoc.
      • Elise Daniel, UW Marketing
        • Facebook page: http://www.facebook.com/UofWA
        • Bringing in other people with additional expertise to manage videos, manage events
        • Which page are people seeing? Most Recent?
          • What is the default view that people see? How can you set default?
        • Have opened it up for more people to post, but means have to be more vigilant to watch what is posted
          • Recommendation is to be transparent about what is going on on your page - if you make an error in a post, may be better to do another post with a correction
        • Made a posting asking if you are an international student and did you have questions.
          • Because it was at the time of the budget cuts, the posting produced a storm of postings
          • Some postings were misinformation; uncomfortable about letting official site have incorrect stuff
            • Chose to let the crowd talk it through, left the postings up, partly because good information was being shared by some of the participants. Conversations happened very quickly
            • Hopefully people are not relying on commenters as their primary source of information
            • Generally, want to reply, rather than delete postings
            • Also, newcomers to the thread only see the last two comments, old comments are out of sight unless you go looking for them
        • Working on ways to better manage what is posted, being careful around hot topics
        • Successful bloggers rely on "friends of the blog" to keep the blogger informed and to make constructively responsive comments
      • Liz Diether-Martin, Engineering
      • Daniel Hour, Athletics
        • Facebook page: http://www.facebook.com/WashingtonHuskies
        • Facebook makes it difficult to give personal responses to a commenter
          • Whether you can message a commenter depends on what their privacy settings are
          • Not a good idea to respond with the page identity, feels to official
            • Personal response would be better but you are not likely to be a "friend" of the person you need to send the message to
          • If you do find a way to respond, a message such as "Thanks for your response" may end the conversation; person goes away
        • UW Athletics has 16 Facebook pages, 17 Twitters
          • Daniel provides guidance to coaches on what to post
          • Goal is to be the number one information provider
            • No journalist has control of UW athletics news
          • Each Facebook page has its own Icon, each page "Likes" the others, giving a standard brand look to the whole set of pages
          • For twitter, using http://www.WhoSay.com to manage tweets. WhoSay is a service that helps "iconic personalities connect with their fans"
      • Jocelyn Milici-Ceder, Foster School of Business
        • Facebook page: http://www.facebook.com/UWFosterSchool
        • Facebook posts drive people to your Web site; posts can contain links to content you want to highlight
        • Coming up with content is a challenge
          • Big events
          • Attractive photos
          • Building tours
          • Feel-good things about rankings
          • Faculty is coming up with articles such as "Failed Marketing Campaigns" that make successful posts
        • Had some success with video, but have also learned some lessons about how to do videos
          • Did a video of an older alum gave a talk about preparing your retirement portfolio, posted in segments, each segment started with the same photo
            • Very long
            • Did not work well for the younger part of their audience
        • One event sent a message to everyone who was a fan - not a good idea
          • Make one big announcement on the Facebook page
            • If there are updates post them
        • Cross posting from Facebook accounts of other organizations
          • May want to publicize events offered by others
          • Can grow your collective audience through reciprocal posting
          • Run the risk of diluting your own message
          • If you have "Liked" a page, you can create links to it in your own posts with the @_facebookname_
        • Sometimes you have to ban a fan, or unlike a site
    • Harry Hayward - UCLA video that went viral
      • Alexandra Wallace, a student at UCLA,  posted a video with derogatory comments about Asians
      • Chancellor of UCLA posted a video saying he was appalled by the video
      • Generally a negative publicity event, not good for UCLA's image
      • Such events are likely to happen, be prepared with a response plan
        • Athletics has student athletes sign a code of conduct
        • External Affairs is working on a plan to help students understand what can happen
        • Use common sense, once you post something it is out there forever
    • Andre Tan - UWTV site
      • UWTV site did not change for a long time, old type
        • Content discovery was difficult; chose a general topic, got very long lists of
        • Was not clear when programs are broadcast
      • New approach
        • Goals
          • Improve content discovery
          • Better user experience
          • More effective way for promoting videos online
        • Many people worked on the upgrade
        • Changes
          • UI greatly simplifies finding stuff
            • Featured Series put forward prominently
          • Page layout
            • Top is features
            • Bottom enables users to explore content on their own
          • Can search shows by date range, by speaker, by title, and by series
          • Footer
            • Redesigned to make it easier to push out announcements, keep updated
          • More actively promoting ways people can give money to UWTV
          • Grid and list views of videos available
          • Support pages with HTML5 video
          • Recommendations on related content
            • Significantly increased use of videos
          • Media viewing UI offers code to embed the video on a page
            • In future, will be able to get code to show a segment of any video
        • Building system on Media AMP (Asset Management and Publishing)
          • Offered as a service to the campus, send email to mediaamp@uwtv.org if interested
          • Has ability to add "pre-roll" to a video, which could contain advertising
        • Many videos are captioned
          • A CC button appears below those videos that are captioned
    • Gina Hills - Site Improve service selected to look for broken links, misspellings, and accessibility problems on UW Web sites
      • http://siteimprove.com
      • Plan to get a one year contract
      • Currently identifying top pages that will get priority for scans
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