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  • Web Council - August 18, 2011
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  • Next meeting Sept 15
    • Tom Lewis - UW computing plans
    • Admissions Web site tour
    • HR major overhaul
  • 150th Anniversary Interactive Timeline
    • Being built by Dane Odekirk and Kilian Frey
    • Still under development, the site is available at http://www.washington.edu/150/timeline
      • Working on search and the ability to link to specific tiles
      • Stories on the timeline are pulled out of Story Bank
      • Currently in Beta, still working out details
    • Anticipated 100-200 stories, thought they could load it all at once
      • However, immediately got over 500 stories
      • Had to streamline the system to get it to work with so many stories
      • Once submitted, story goes to curator in Marketing who approves and posts
      • Has tell-your-story feature. Visitors can add their own story to stories on the timeline.
    • Got ideas for some of the timeline functionality from Google
      • Also using JQuery
    • Can sort by units, themes, decade
    • Going public with launch of 150th campaign in mid September
      • Will invite anybody who has a memory to add it to the Timeline
      • UW Web people are invited to link to it wherever they like, spread the word that it is there to enjoy, and to contribute their stories to it
    • Feel free to go look at Beta, send a note to uweb@uw.edu if you have any ideas
  • UW WordPress Network - Nikky Southerland
    • A UW WordPress Network is being set up.
    • Wordpress is popular, 14% of websites worldwide, easy to use, extremely popular on UW servers
    • There are 340 Wordpress blogs on UW central servers
    • Problems with current system
      • Potential users get stuck at MySQL procedure, procedure can be frustrating
      • Abandoned installs get out of date, security risks
      • Duplicated effort
      • Large numbers of concurrent MySQL installations
    • Solution: Set up a WordPress Network similar to Wordpress.com
      • URLS will be http://blogs.uw.edu/uwnetid
      • Easy for users to start creating
      • Site creation takes one click
      • Each user has his/her own blog
      • UW Branded
      • Audience
        • Users with light-duty blogging needs or without special requirements
      • Timeline
        • September start testing
        • Winter rollout
    • Plugins and themes
      • All centrally installed
      • Individual blog administrator can choose to activate plugins as desired
      • Cannot install plugins and themes themselves
      • Will be a process for requesting new plugins
      • Initial testing using just one theme
      • Want to be able to add headers so you can have department logs, or other brand elements, on your blog
    • Discussion
      • Intended for simple blogs
      • Not meant to replace people running their own if they want to, have the skills, and have additional needs not provided by blogs.uw.edu
      • Will be supporting uploads
        • Could also keep files in your own space and link to them
      • UW Home site is interesting in aggregating more input from UW blogs
    • Are looking for early adopters
      • Will be building a UW Wordpress emailing list
    • Send questions to nikky@uw.edu for more information, or send to help@uw.edu
  • QR Code Issues - Harry Hayward and Elise Daniel
    • QR Code Issues Powerpoint slides
    • Harry working with others on a best practices statement
      • Want to be sure Web Developers are well equipped if asked to use QR codes
        • QR codes need to point to mobile optimized pages
        • Want to avoid looking like we do not know what we are doing
    • Using QR codes
      • Download any QR code reader application
      • Scan the QR code
      • Takes you to a Web page, compose an email message, make a phone call, generate other actions
    • QR codes are just 2D bar codes
      • QR codes contain much more information that bar code
    • Why use QR codes
      • Enhance user's experience
      • Target audiences that are on the go
      • Capture target audience information
      • Free to use
      • Novel in US market
      • Easier for users to scan rather than type URL
      • Overcome space limitations on marketing materials
        • QR codes should be at least 1 inch by 1 inch in size
    • Why not user QR codes
      • User must have smartphone
      • No standards, may require specific readers
      • Not shareable, just be in the vicinity
      • Often misused - point to pages not mobile friendly
    • Measuring success
      • Number of times the code was scanned
      • Number of click throughs
      • What actions were taken
      • Why measure?
        • Gives insight into users
    • QR Study Group
    • QR Use at the UW now
      • Henry Art Gallery
        • In process of launching mobile app for the museum
          • Will be available in iTunes store in two weeks
          • ISchool grad students helped design the app
          • Named "Henry Hi"
          • iPhone this fall, other platforms in November
          • Using Google generator, expression engine; do not use MS Tags, seems to be limiting
        • betsy@henryartgallery.org
        • Using QR codes to offer a deeper experience; want to extend the time visitors spend with each work of art
        • Good practice - give potential scanners an idea of where the QR code will take them
          • Scan this code to learn about the history of the building
        • Good practice - provide a way people can save information they want to remember
        • Images, Video, audio share, Related - options
        • Built QR scanner into the app
        • Same materials in the app will be available online
          • App consolidates materials they have
      • Karen Mulgamer, U Book Store
        • QR codes to get you to hang around in the store
        • Our Hi-Tech Scavenger Hunt using QR codes
          • Help staff engage in departments elsewhere in the store
          • Use QR codes to give clues in a scavenger hunt
          • Provided URLs next to QR code for those without smartphone
          • Worked, many people participated, helped people understand what else is available in the Bookstore
        • Using QR codes around the store to provide useful information to customers
          • Careful to make them valuable, useful to
      • Curious examples
        • Senior guide book has QR code on virtually every page
          • Aimed at children of seniors
        • Quiring Monuments will put a brass QR code on your headstone that will take visitors to a Web site about you
        • Can use to have visitors Friend your event/business on Facebook
        • Washington DOT QR code launches download of their mobile app to show where traffic is heavy
  • Hot Web Site Projects Around the UW
    • Global Health - Melinda McRae
      • New site available at http://globalhealth.washington.edu/
      • Moved to Drupal
      • Appearance-wise much the same , Drupal provides much more functionality
      • Added World map, can click on country and see what UW people and organizations are doing in that country
      • Added breadcrumbs to navigation
      • Newsletter items integrated into Drupal - each article is an element node, items also available on RSS feed
        • Automates a lot of getting news content out there
      • Also considered accessibility
        • Skip-to-nav
        • Good heading structure on each page
        • Avoided using tables for layout
    • Admissions - Joel Walters
      • The Purple Brick Road, a redesign of the UW admissions pages
      • Old site was outdated and static
        • Soon to be available, but not yet
      • Goal
        • Improve the admissions journey
      • Building the site with Drupal 7 and the Zen template
      • Accessibility focused on at early stage
        • Made sure everything was accessible with the keyboard
        • Headers to indicate page content structure
        • Avoided using tables for layout
      • Tested in all major browsers
      • Built on the principle of progressive disclosure, in order to not overwhelm people with text
      • Six main portals of Web site, can click on arrows to go between or slide them
      • Helping people navigate
        • Tag cloud shows on key pages
        • Created Freshman, Transfer, International, Postbaccalaureate (FTIP) access categories
          • FTIP icons show on each page, indicating what page is relevant to and how to get to other categories
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