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  • Web Council - February 23, 2012
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  • Signing Day site is a success!
    • Speaker: Russell Houghtaling - UW Athletics
    • http://www.gohuskies.com/12signingday.html
    • Signing day is the first day the school itself can announce who is signing
    • Athletics worked to "add zip, wow, and blow people away"
    • Goals
      • Wanted to excite Husky football fans - excitement produces ticket sales
      • Wanted to create buzz about Washington
    • What worked
      • Virtual highlights - simulated football plays
        • Made 40 videos in advance, did not know which person they would pick
        • Basically just played the NCAA Football 12 video game, capturing the video
          • Company that made the game is dealing with some legal challenges about using player images without permission. On the virtual highlights created for the the UW Signing Day site, faces of players are not visible.
          • Had to wait until players signed before releasing video purporting to be of specific player
        • Shaq Thompson virtual highlights video is very popular on YouTube http://www.youtube.com/watch?v=FMsqzw8ci3o
      • Live Chat
      • Map of where players are from
      • Roster
    • While developing the site, kept quiet
      • Wanted the new site to be a surprise
      • Did not want to overpromise
      • When released, got a lot of attention from other schools
  • Mobile Web coming to the UW
    • Speakers: Chris Heiland and Tim Chang-Miller
    • Mobile Web Framework Initiative
      • Came about from the experience of trying to work with Blackboard/Mobile
        • Were able to put out native apps for iPhone, Blackberry, and Android
        • Wanted to improve the result
        • Concluded that Web apps have come a long way and provide an alternative approach
          • Evaluated several frameworks
          • UCLA has been developed a framework called Mobile Web Framework (MWF) which is getting widespread support in higher education.
      • MWF lets us take the native experience we have now and move it to Web apps
        • A Mobile Community is being formed at the UW to bring together people working on creating mobile-friendly sites
        • Working on creating demonstration use cases of using MWF
    • Mobile UW Home Page!
      • Marketing has developed mobile-friendly views of the main UW Home Page pages
        • Started on this before the arrival of MWF; will reconcile this project and the MWF work later
        • The development version can be viewed with a mobile phone at http://cmsdev.u.washington.edu/
          • Tablets, laptops, and desktops just go to the regular UW Home Page
          • Mobile smartphones see the new mobile version
        • The new mobile service should go public next week (by early March). At that point, anyone accessing the UW Home Page with a mobile phone will see the mobile version
          • A "Full site" button is at the bottom of the mobile view
      • Goal is to mobilize content in the UW Home Plone content management system
        • Picked out part of each page that thought would work well on mobile and present only those parts
        • Includes movies, slideshows; all done with HTML5, do not need Flash
        • Done Home Page, UW Today, Presidents page, Directory, News and Information, Faculty and Staff Insider
        • Also rolling out a Wordpress version of the mobile
      • Discussion
        • Suggestion: Make UW phone number easily found (could be operator or visitor center)
        • Suggestion: Make it simple to see where the UW is (people call from all over the world)
        • Supported phones
          • Works great on Androids and iOS
          • Does not work well on Windows phones
        • Using YouTube for movies means you do not have to have multiple versions of a video file
          • Still a work in progress, may be up or down at any given time
          • Hope to go into production next week (by early March)
        • How did you do the mobile view?
          • Did Python to detect user agent, then wrote separate theme for each part of the site using XTD, a lot of CSS
          • Uses same content the full site draws on
          • What is left out is determined on the server side
          • Will gradually be moving to using MWF
        • Future of m.UW
          • Will gradually move to Web app, hosted locally and built on MWF
  • UW Today, Faculty & Staff Insider
    • Speakers: Jeff Hendrickson and Vince Stricherz
    • Redesigned UW Today
      • http://uw.edu/news/
      • Include News and Information stories and other stories from sources on campus
      • Better visual presence, less wordy
      • RSS feeds are available if you want to put a feed on your site
      • Has a YouTube play list
      • Has posts from Twitter and Facebook
      • Has UW In the Media items (just the major ones)
      • Photos, Highlights, UW Athletics, Arts UW, KEXP/KUOW
      • Experts list is gone
        • The old Experts database got to difficult to maintain
        • News & Information now compiles lists in response to events, such as Japan earthquake; experts listed are just those related to specific topics that are currently in the news
        • http://uw.edu/news/experts/
    • Redesigned Faculty & Staff Insider page
      • http://uw.edu/facultystaff/
      • Replaces old UWIN site
      • Links for faculty and staff
      • Moved to daily online news presence
      • You can take feeds from pages and run them on your own sites
    • Both will be mobilized
  • UW Alert Banner
    • Speaker: Chris Heiland
    • Banner is available to anybody on campus who wants it
      • Messages automatically show up on your page when an alert goes out
    • During Snowmageddon in January, system was overloading
      • 100,000 hits a day
      • Needed to rethink how to configure to deal with big demand
      • Had been isolating everything on emergency.washington.edu
        • Spreading out where resources are, improving integration with other services
    • Go to https://www.washington.edu/externalaffairs/uwmarketing/toolkits/uw-alert-banner/ for instructions
      • Current system will still work
      • New methods will be available on that site as they are developed
    • Useful to encourage people to sign up the Emergency Alert system http://www.washington.edu/alert/index.php
      • They will receive alerts by email
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