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  • Web Council - November 10, 2011
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  • Announcements
    • No December meeting
    • Survey coming in December
    • In general, expect to schedule Web Council meetings on Thursdays, depending on results of survey
  • Presentations
    • Facilitated by Chris Heiland
    • Jody Tate - HIVE 2011
      • About Jody
        • Made buttons on wifi login page
        • Member of the Network Management Tools team in UW-IT
      • HIVE2011 conference
        • http://hive.aigaseattle.org
        • On Microsoft campus, sponsored by American Institute of Graphic Artists
          • 200 people, 20 speakers
          • During conference, everybody tweeted constantly
          • Largely attended by graphics designers
        • How do designers talk to developers?
          • Like to see more overlap between designers and developers
          • Designers and developers need each other
          • We can do this, we should start doing it together
        • How to conduct a design critique
          • You enter the room first
          • Take the white board first
            • You got to get in there and take charge or someone else will
          • Write down all the things the team is NOT going to talk about
            • People will want to talk about font and color, even when you tell them you do not need to do that
            • If you have your NOT list, you can just point to the list and and say that is not in context
          • Scott Berkun did a design critique of WordPress
            • Demonstrated the technique of taking control first
    • Melinda McRae - Seattle Interactive Conference
      • About Melinda
        • Senior Computer Specialist, Department of Global Health
      • Seattle Interactive Conference Nov 2-3, 2011
        • http://www.seattleinteractive.com/
        • Theme was transformations
        • Six tracks going each session, up to 200 people in a track
        • Geared toward entrepreneurs, developers, online business professionasl, advertisers, producers
      • Search Engine Optimization
        • Google collects huge amount of data on search terms, you can access it
        • Have to stop thinking about the home page as being home; with searches people can enter your site from any direction
      • Ad agencies showed off cool stuff, but much of it was not too practical
      • User centered design
        • Developed fan app for Sounders
        • Talk to people who are going to use the product and give them what they want
        • CrazyEgg (http://www.crazyegg.com/) offers a set of tools for seeing how visitors interact with your site
      • Facebook and marketing
        • How Facebook is using marketing
          • Gathering huge quantities of data
        • Facebook becoming focus group and test group for marketing research
        • When you click those Facebook ads and buy something, they can tie in your Facebook information with the sale information
      • Mobile design
        • Make it easy for users to send their comments to Facebook or twitter, include hash for your product
      • Sir Mixalot
        • Interacts with his fan base through Facebook and Twitter
        • Fans helped decide what wardrobe to wear for photo shoot of new album
      • Shawn Ahmed and the Uncultured Project (http://uncultured.com/)
        • Video about hurricane hitting village in BanglaDesh, put on Youtube, raised money for new school for village
        • New approach to getting aid
    • Harry Hayward - American Marketing Association 2011 Symposium for the Marketing of Higher Education
      • About Harry
        • Director of Digital Media and Special Programs, Media Relations and Communications
      • American Marketing Association 2011 Symposium for the Marketing of Higher Education
      • Everybody talkd about social networks, social media
        • Much discussion specific to admissions
        • Higher Ed people do not know how to make Powerpoints that are good
      • Harry did a workshop on digital storytelling
        • One group in the workshop got their video done and loaded onto Youtube
        • Easy to make priceless stories with little pocket cameras
      • Town meeting on social media
        • Used clicker technology to do instant polls
        • Voted on how people were doing things
        • Compared to actual data of use by teenagers - very different
        • Facebook is teenagers playground
        • YoutTube is where they do product research
        • Twitter not a big thing
        • Facebook
          • look for scholarships
        • Web services that do searches on college profiles
          • Peterson
          • Kaplan
        • Checklists
          • Boston University, 20000 students
            • Building a channel strategy
            • Basic question: How does our entry into any of the channels fit our strategic needs
              • Is it giving us access to applicants
              • Is it connecting us with donors
              • What are you going to do with each audience through the channels
        • Promoting dialog
          • If there is no dialog, you are missing an opportunity
          • Evaluate what you put out, what conversations ensued
          • People want interesting, relevant conversations
          • Find ways to complete the loop back to you,
          • How can you take those kinds of things and add your own brand interaction
            • Without slamming your message in their face
        • Not a lot of big public universities
          • 51% of the people were still on the fence about using social media
          • We are way ahead in engagement, but we are not way ahead in maximizing our opportunities
        • We know a lot more at the UW than our peers do
          • We have to continually look into our core values and keep finding ways to be relevant to the people we are talking to
          • What is in it for them? Why should they invest in us? Why visit our Web site?
    • Rick Ells - An Event Apart and A Day Apart
      • About Rick
        • Webmaster for UW-IT
        • Manages the IT Connect Web site
      • An Event Apart and A Day Apart
        • http://aneventapart.com/2011/seattle/
        • An Event Apart was two days of big name Web design speakers, including Jeffry Zeldman, Scot Berkun, Luke Wroblewski, Eric Meyer, Andy Clark, and others
        • Single track format, 300 people in audience
        • A Day Apart was a one day, single track program by Luke Wroblewski on Mobile First design, HTML5, CSS3, and Web app design
      • Highlights
        • Sarah Parmenter - Crafting the User Experience
          • Design should support rapid, efficient interaction with the page; small details can make a big difference in the customer experience
          • "Dark Patterns" (deliberately misleading Web design) are used by some sites, including some major airlines, to trap visitors into choices or commitments (http://wiki.darkpatterns.org/Home)
          • http://www.youknowwhodesign.com/
        • Scott Berkun - Why Designers Fail
          • Design is a risky business, you are likely to fail, but keep trying
          • Reframing the problem is often the key to success
          • We must experiment to create knowledge
          • http://www.scottberkun.com
        • Jeremy Keith - Design Principles
        • Kristina Halvorson - A Content Strategy Roadmap
          • "Strategy without tactics is the slowest route route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu
          • Roadmap Cycle
            • Strategize, Plan, Create, Maintain, Audit
            • Clients usually want to start with design
          • http://www.braintraffic.com/
        • Luke Wroblewski - Mobile Design Moves
          • It is time to design for Mobile First, then add the minimum necessary for desktops/laptops
          • With HTML5, CSS3, and carefully managed Javascritpt, very functional Web apps can be built
          • Web apps have the advantage of working well across many devices, while native apps require separate builds for each family of devices.
          • http://www.lukew.com/
        • Eric Meyer - CSS3 Anarchist's Cookbook
          • CSS3 transformation can do wonderful things
            • Dynamic animation is now possible with only CSS3
            • Works on many browsers, but not on some major ones
          • Eric is a dangerous man. He showed us cool CSS3 snippets that got into our brains like meme worms. As an example, try copying the CSS3 below into the head of one of your pages and viewing the result with the Safari browser.
            • <style type="text/css">
              <!--
              @-webkit-keyframes spinner {
              0% {-webkit-transform: rotate(0);
              }
              100% {-webkit-transform: rotate(360deg);
              }
              }
              body, body * {-webkit-animation: spinner 36s 0 linear infinite !important;
              }
              -->
              </style>
          • http://meyerweb.com/
    • Tim Chang-Miller - Plone Conference
      • About Tim
        • Tim is a Web Producer in UW Marketing
      • Plone Conference
        • http://ploneconf.org/
        • Tim and Dane Odekirk attended the conference
        • Lot of Plone community is European, worldwide
        • Python based, object oriented, steep learning curve
        • Lot of universities are using Plone and attended the conference
        • Very full program
      • Showed folks what the UW is doing with Plone
        • UW doing phenomenal things, compared with what others are doing
        • Dexterity, Decco, Diazo
          • Deco - layout engine
          • Diazo - theme engine
          • Dexterity - create custom content types
      • Hot discussion topics
        • Choosing a CMS
          • Choose the tool you need for the job that needs to be done
          • When you develop expertise in one CMS, you will tend to think it is the solution to all problems
        • Encouragement for developers to talk more with designers - T-shaped people
          • Technical expertise on vertical axis
          • Design expertise on horizontal axis
        • Plone community is working hard to integrate mobile and accessibility in Plone 4
    • Chris Heiland - HighEdWeb Conference
      • About Chris
        • Web Developer, UW Marketing
      • HighEdWeb Conference
        • A conference for higher education Web professionals
        • About how to deal with the nature of higher ed, navigating the process given our diverse decision making process
        • http://2011.highedweb.org/
      • Hot topics
        • Crisis communications on the Web
          • Preparing to have rapid response to an event
          • Get messages on Web pages, through other channels
          • Had procedures in place, had people on call, had backups for those people
          • Make sure systems you have in place will work when you need them
        • Cornell built a digital well - depository for material
          • Lot of different departments doing marketing, providing resources
          • Build a central place to find resources on other sites and index them
          • A front door that would crawl systems around the university, find resources
        • One calendar to rule them all
          • Anyone on campus could create events, which could be suggested to diffferent calendars
          • Built system that allowed events to pop up more easily from one calendar to another
        • 37signals.com
          • Full suite of tools for projects
          • Created with Rails framework for Ruby
        • Sinatra
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