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  • Web Council - October 16, 2014
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Web Council - October 16
  • Announcements
    • W Day on October 24 (http://uw.edu/wday/)
    • Brand rollout is happening (http://uw.edu/brand/)
    • This is the last Web Council meeting this year; the next meeting will be in January
    • Melissa Albin of CISO (malbin@uw.edu) is looking for people to help develop a Security 201 training module.
  • MyUW for students redesign: The student-facing redesign of MyUW launched just before the start of fall quarter.
    • Speakers: Karin Roberts (kroberts@uw.edu), William Washington (scumby@uw.edu)
    • MyUW Rebuild Goals
      • Better support student workflows
      • Enhance student personal content
      • Increase timeliness and relevance of content
      • Replace aging portal-technology
    • Scope Highlights
      • Conduct user research
      • Design and implement new Web services
      • Integrate with library systems, Canvas, MyPlan, etc.
      • Integration with EOS and PCE systems
    • The new MyUW for students
      • Provide triggers for taking action
      • Presents personalized content from multiple systems when it is relevant
      • Allows access to all content at all times
      • Consolidates critical information
    • Student's needs follow predictable patterns through the school year
    • Started with mobile first approach
      • Content first, then navigation
      • Content presented in sequence of "cards", each with actionable and personal information
      • Each card can be shown or hidden
      • Examples of cards are Husky Card & Dining, Tuition and Fees, Registration Date
    • Design Changes
      • Reviewed what students had been looking at, built list of Academic Links, Grades & Transcipts, Libraries, Advising & Tutoring, Grades & Transcripts, Libraries
      • Notices, including critical notices or new notices, had link at top; jumps down to Notices location near bottom of pages
      • No longer have the hamburger button at top; people were not using it
    • Uses unbounded W and new purple from new UW branding
      • Diminished distinct MyUW brand from the past, now will have MyUW label with UW brand
      • At top is link to UW email, such as UW gmail account if you have one, links to email were one of the most highly used in the old MyUW
      • Other campuses will see pretty much the same information, but for their campus
    • Discussion
      • There is a guest view on the desktop version, but for now MyUW mobile is only viewable by students
      • Rollout - Initial rollout as at beginning of Fall Quarter, additional rollouts occur every eight or nine weeks
      • Working with graduate students to identify appropriate content for them
      • Will be integrating with campus events calendar
      • Much work to do; There is a lot of distributed information that is managed at the local level
    • What's Next
      • Card ordering and show/hide logic
      • Final Grades
      • User Studies
  • Department blogging strategies: Lisa Gettings from the Information School will shared her secrets to success when it comes to wrangling blog content from your team of department experts: students, faculty, alumni and staff.
    • Speaker: Lisa Gettings (lgetting@uw.edu)
    • Manages The Information Blog (http://theinformation.ischool.uw.edu/)
    • Let's Blog - "It's pretty, it's focused, it's good"
    • Everybody wanted us to do one, but most blogs look basic and have little content. The key to having a good blog is to define its mission & goals
    • iSchool Mission & Goals
      • We prepare information leaders
      • We research issues surrounding information, people, & technology
      • We design solutions to information challenges
      • We make information work
      • Spread the word about faculty and student work in a more accessible way
      • Become more prominent influences & leaders
      • Be crystal clear about what your blog is about
        • Blogs fail because of randomness - Without careful management, people just put stuff in it
    • Play a game to see what you want your blog to be. Fill in the blanks:
      • Once we have a blog, we will be able to _____
      • People read our blog because it helps them _____
      • After reading, we want blog users to ____ and _____
      • ____ & ____ will let people know we have a blog
      • We will create ____ posts per month, with _____ in charge of editorial, _____ posts per month & ____ in charge of promoting
      • We will measure success of the blog by tracking ____ & ___
      • This blog will become content that will also feed ____ & ____ What are other people doing?
    • Looked for information school blogs, but there were not that many. The following blogs were interesting
    • What should the content focus be?
      • Dug into stats & found what we rank for and what we don't
        • iSchool is known for its program, but not for the discipline it studies
        • Can address this by creating a blog as a parallel site to the main iSchool site that can enhance what is on the main site - describing all the good research we are doing
      • What are content topics the iSchool is interested in?
        • Big Data
        • Cybersecurity
        • Digital Youth
        • Information Literacy
        • Information Management
        • Information policy and ethics
        • IT for social change
        • knowledge organizatison
        • Libraries & librarianship
        • Social media
        • UX/IA
      • Having a list of topics you will cover helps to know what to do and what not to do
    • How do you land content?
      • Do not pay for content
      • Need to understand that you are asking for a favor when we ask for an interview, ask really nicely
        • Do a lot of research on the topic before doing the interview
        • Offer them a link to their bio, link to their LinkedIn
      • How do you find content?
        • For research faculty, look at their blogs and articles; stalk them online
        • Invite faculty and students to write articles
        • Let people express opinions, be available as an editor
        • Find an article written by a faculty member, then (with permission) repurpose it for the blog
        • Conferences offer many connections
          • review presentations
          • look at grant proposals
          • pickup on audience specific buzzwords and language
        • Retrofitting content from other venues
        • Watch for hot topics
          • Immigration
          • Migrants use of Facebook
          • Libraries in other countries
    • What format, tool & theme?
    • Successful posts
      • People not very interested in cybersecurity
      • Current audience is very library oriented
      • Libraries in Cambodia was a very popular post
    • How do you measure success?
      • Review Google stats, but not clear what they mean by themselves
      • If see people connecting with and getting excited about an article, that is success Discussion
    • Discussion
      • Do you allow comments?
        • Do have comments, but its mostly spam
        • About 25% are actual comments. In response we always comment on the comment
      • How much time does it take;
        • At least eight hours a week on the blog
      • How do people find it;
        • linked to from the iSchool website; get most traffic from Facebook, LinkedIn and Twitter
        • Blog is associated with other social media work done by iSchool
  • Cyber security. October is Cyber Security Awareness Month!
    • Speaker: Melissa Albin (malbin@uw.edu) of the Office of the Chief Information Security Officer (CISO)
    • CISO maintains the Information Security and Privacy Risk Management (http://ciso.washington.edu/information-security-and-privacy-risk-management/); things to know, things to do, resources
    • October is National Cybersecurity Awareness Month (www.staysafeonline.org/ncsam)
      • Theme: Our Shared Responsiblity
    • Technology is now ubiquitous; our enthusiasm for technology needs to be tempered by respect for its potential hazards
      • We are all connected
    • CISO is not pushing a fear message
      • Core message is that, to address security, we need to work together and learn about our responsibilities toward each other
      • You protect your passport by put it in a special holder and keeping it close to you; in the same way you should encrypt your data as a standard practice
      • Universities are frequently attacked; their systems are much more likely to have malware than corporate environments
        • We have open networks, diverse users, complex systems
        • Higher Education data breaches occur regularly
      • Data loss trends in Higher Ed
        • Personal identifiable data stolen
        • Laptops stolen or lost
        • Phishing attacks are very common
    • There are basic things you can do to reduce risk
    • Melissa is looking for people to help in developing a Security 201 training module. Contact Melissa (malbin@uw.edu)
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