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  • Web Council - October 17, 2013
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Notes from the October 17, 2013 Web Council Meeting

 
  • Announcements
    • Next Web Council meeting will be Thursday November 21, 9:00 a.m., OUGL 220
    • There will be no Web Council meeting in December
    • An invitation to take the Web Council annual survey will soon be sent out. The survey will include what day of the week you prefer, times, and topics. The results of the survey will be posted. This is your chance to state your preferences.
    • The Presidents annual address is today (Oct. 17). The live video of the address will be viewable at uw.tv.org/webcast. Afterwards, the video will be online for you later viewing.
  • New College of the Environment website
    • Speaker: Drew Collins, Web Design Specialist, College of the Environment, drewcoll@uw.edu
    • College of the Environment formed only 4 years ago,
    • Old site was
      • Maintained with Dreamweaver
      • News was maintained on a separate blog
      • Fragmented system
    • New site
      • http://coenv.washington.edu/
      • Launched two weeks ago
      • Steps
        • Chose WordPress
        • Went through information architecture process
        • Chose contractor
        • Design process began with having people state their preferences
          • Then small committee reviewed and made decisions
        • Used GitHub to build site,
          • Provides good documentation of progress
        • New site focuses on stories
        • Feed from news blog, which is within the site
        • Calendar from Trumba
      • New site is responsive, works with mobile to desktop, in mobile modes menus slide in from the right
      • Took photos of all faculty, placed them in a special kind of Post
      • Might expand to multi-site to include other units
  • Micro-branding within the UW Web
    • Speaker: Lauren Hall-Stigerts, Marketing Gal Consulting LLC, lauren@marketinggal.com
      • Where content strategy and content marketing overlap
      • Making content beautiful while achieving communication objectives
    • Worked for SEOmoz (now named Moz)
      • As a brand manager, helped develop Moz brand, including their little robot
      • Wanted friendly, approachable marketing
    • Microbrand with a little help from your friends
      • Branding makes your job easier
        • How do you create your own personality within the UW Brand
      • What is a brand?
        • What is the purpose of a brand
          • The most effective way to create an impression
          • Create context, when audience approaches they know what to expect
          • Brands connect to emotion
          • Brands build trust
      • Microbrand is a brand within the context of a larger brand, such as a college' brand within the UW
      • Your time to create a microbrand is limited
        • Leverage your resources to save time. What is your fulcrum?
        • 1. Know thyself, your organization, why does your organization exist, what are its principles
          • SEOMoz - "Making the Web a better place and loving every second of it"
            • TAGFEE - transparent, authentic, generous, fun, empathetic, exceptional
          • Whiteboard and sticky notes are great tools
        • 2, Know thy audience, who are you talking to, who is visiting our website, why are they interested in your product, where are they coming from, what age range, what information do they like to read?
        • 3. Create your own brand guide; a bible or map of what people will be doing in relation to your brand
  • Arboretum Online Web Map
    • Speakers: Tracy Mehlin (tmehlin@u.washington.edu) and David Campbell (davidc23@u.washington.edu)
    • University of Washington Botanical Gardens (http://depts.washington.edu/uwbg/) manages two gardens
      • Washington Park Arboretum
      • Center for Urban Horiticulture
    • In the past, all records were maintained on databases and in maps, often hand-drawn
      • Collection of data in BG-Base
        • comprehensive, but complex
        • Proprietary, steep learning curve, limited to 6 users
        • Data is manually exported from BG-Base to website
      • Living Collection has 10,000 specimens, most are mapped
        • Location grid created in 1950s, updated in 1970s, creating 582 100' x 100' grids, marked by physical monuments
      • Features are mapped on paper maps using tape measures, creates information dense & high resolution maps.
        • Maps are not searchable, not easily updated, not available to public or to most staff
         
    • Building the new online Web map
      • Received a grant from the Institute of Museum and Library Services of $119,000 to put all information online,  which provides for the following
        • Acquire total station mapping equipment
        • More accurately survey the grid
        • Digitize accession inventory maps
        • Building web application
        • Integrate herbarium records
        • Digitize history print records working with UW Libraries
      • Process
        • Surveyed actual locations of grid markers with total station equipment
        • Setup ArcGIS geographical information system
        • Loaded in paper maps
        • Loaded information database
        • Loaded in high resolution aerial photography from Washington State Geospatial Data Archive (WAGDA)
        • To get it online, used ArcGIS Service offering data through APIs
          • Runs on Windows Server
          • Uses REST services to set up APIs
          • Uses DOJO to load and manipulate map services from the ArcGIS Service REST API
          • Dijit library of Dojo is used for some UI elements
          • ArcGIS REST Services Directory is at http://uwbgmaps.cfr.washington.edu/arcgis/rest/services
            • Services are available to anyone who wants to consume the data
          • Data can be accessed ArcGIS mobile app, but getting that working is not part of initial project
        • Some data is not included in public view, such as location of endangered species
  • Mobile Minute: A quick snapshot from the UW Web.
    • A map mobile minute
      • What were students looking for when they used UW maps
      • Big bump in map traffic in the first week of school
        • Most popular destinations first two days
          • Smith
          • Loew
          • Thomson
          • Condon
          • Electrical Engineering
        • First two weeks
          • Smith
          • Kane
          • Electrical Engineering
          • Bagley
          • Loew
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