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  • Web Council - April 23, 2015

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  • Law School Migration - Nora Robertson (thenora@uw.edu)
    • UW Law Migration & Content Strategy
      • Updating the site at https://www.law.washington.edu/
      • Old Website did not meet needs
      • Guided by "Content Strategy for the Web" - http://contentstrategy.com/
        • Reality
          • Now
          • Problem
          • Solution
        • Discovery
          • Alignment
          • Audit
          • Analysis
        • Strategy
          • Core
          • Content
          • People
      • Defined Migration Goals
        • UW Brand
        • Better navigation & site structure
        • Responsive design
        • Accessibility
          Bbuild consistency
        • Cross-promote content
        • Approval workflows
      • Did Competitive Research
        • Looked at other law school sites
        • Smaller schools were doing better websites because they needed students
        • Like NYU Law - http://www.law.nyu.edu/
          • Highlighted scholarship at NYU
          • Felt young
      • Understanding our audience
        • Worked with personnas
      • Understanding our reality
        • Quantative audit
          • Google analytics
          • 15,000 pages, ~1200 hand coded
          • five folders made up 68% of total page views
        • Qualitative Content Audit
          • Is it current
          • Is it relevant
        • Working with subject matter experts
          • Very knowledgeable
          • Not knowledgeable about content strategies
      • Don't Get Personal
        • Conducted Designer 101 trainings for everyone involved
          • Creating templates
            • Consistency while allowing customization
          • Use of white space
          • Basic usability; people scan pages, they do not read them word for word
          • Understanding messaging
            • Balacing what we want to say versus what a student comes to find
      • Phase One, What We Have Done So Far
        • New Home page
        • Landing pages for programs
        • Building brand and consistency
      • What's Next: Phase Two
        • Moving to Umbraco CMS - http://umbraco.com/
        • New calendar/events system
        • New directory
        • Get all content migrated
          • Conduct roling content audit
        • Evolve Subject Matter Experts into Content Managers & Creators
  • State Relations Interactive Map - Jeff Hendrickson
    • http://www.washington.edu/maps/state/
    • Map show state districts. Click on a district and see Fast Facts about what the UW is doing in that district
    • Useful in dealing with legislature, general public relations
  • Telling the UW's Story - Victor Balta, Director of News & Information
    • What N&I does
      • N&I puts together the UW Today site
      • UW Today Email
      • UW in the Media
    • N&I staff described at http://www.washington.edu/news/about/
    • Goals
      • Increase visibility
      • Cover research, pitch news media
      • University ranking, budget, messages from the president
    • Example of converting study to a story
      • Early child care affecting stress response story
      • Turned into news release, sensitivity to stress shaped during first 2 years of life, UW study finds
    • Reporters contact us for experts
    • We track the news and get our experts out there
    • Other
      • Coaching researchers and administrators
      • Outreach to units
      • Social media
        • Multimedia (videos, photos, galleries)
        • Coordinate with other communications, on and off campus
        • Track media placements
        • UW in the Media
        • Monitoring of TV in its many channels and forms
    • Proven Impact
      • 2539 UW mentions in major national, international media
      • 1860 mentions in major regional, statewide media
    • What can people do to get their news out?
  • Boundless Brand - UW Marketing
    • Built the "Be Boundless" website - http://www.washington.edu/boundless/
      • Wanted to do all the things we were recommending
      • Conducted workshops
      • Results
        • Brainstorming content
        • wireframe iterations
      • What worked
        • Workshops generated buy-in
        • Gave project contributors a focal point to refer back to
        • Relevance of content to our persona verified by analytics on the live site
      • What did not work
      • On Conducting Workshops
      • "Be Boundless" website is a single page application written using Backbone
        • Implemented in WordPress with Custom Content Types
        • Code is available on Github at uw/be-boundless
        • JSON API lets you develop without templating everything in PhP - http://jsonapi.org/
        • Collects a lot of information about what users are doing on the site