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  • Web Council Meeting - August 15, 2013
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Web Council - August 15, 2013
  • Announcements
    • Next Web Council September 12
  • Libraries Site Redesign
    • Christine Tawatao, Systems Librarian, Web Development and Support, Libraries Information Technology Services
      • Last redesign in 2009, mostly to take on the UW branding
        • Did not look at content
        • Library info + portal to library resources
        • Very high traffic
      • Problems with old home page
        • Too much stuff
        • What are users actually coming for
        • Set out to pare down content and simplify the experience
      • Goals
        • Update information architecture
        • provide access across devices
        • Better meet user needs
        • Clearly define goals of the site for web authors
          • More focus and consistency for users
      • Environment
        • 100+ web authors
        • 40+ unit/program sites
      • Redesign team
        • 1 systems librarian
        • 2 MSIM grad students for UX and prototyping
        • 1 web committee = 12 staff
          • Served as a sounding board
      • Research
        • Personas
        • Interviews
        • X/O exercise
          • Looked at current page; users circled what they liked and crossed out what they did not like
        • Card sorting
        • Mobile usability research
          • Survey of other library sites, focusing on mobile and desktop device use
          • Seeing a lot of responsive design
      • Committee role
        • Sounding board
        • Help clarify Library's priorities
        • Working groups
          • Guiding principles
          • Portal content
          • Communication
        • Design help
          • Attention mapping
            • Took items that have decided will be on the home page and had users decide how much room they should get on the page
          • Style tile mockups
      • Guiding principles - start with the users
        • Users will
          • Be able to find and access resoruces easily and quickly
          • Be able to ask questions and get answers at any time
          • Always drive design decisions about the website
        • Translates into specific directions for the design and ongoing management of content
      • Design cycle
        • RITE process - Rapid Iterative Testing and Evaluation
        • Playing with paper prototypes
        • Complicate designs were set aside, moved toward simple designs
        • Brought in two dozen people to test with
        • Design eventually based on UW template for menus and some features from IT Connect (slide from the side menu)
      • Mobile Usability Testing
        • Used Morae-Techsmith usability testing software (http://www.techsmith.com/morae.html)
        • Document Camera
          • Samsung UF-130ST
        • $10 UBS gift cards for participants
        • Important to have someone to focus on running the test correctly, with interpretation of the results by others watching the test or videos of it
      • Implementation
  • Online Learning with a MOOC Course on Coursera
    • Presenter: Matt McGarrity, Lecturer, Communications (mcgarrit@u.washington.edu)
    • Matt is teaching a Massive Open Online Course (MOOC) through Coursera (http://www.coursera.org/)
      • "Introduction to Public Speaking" (https://www.coursera.org/course/publicspeak)
      • Funded by a Gates Foundation Grant
        • Interested in getting numbers on MOOCs
        • Course needs to stay up for years
      • Currently on Coursera, may be on EdX
      • Matt teaches the same class here on campus
      • There are relatively few humanistic courses on MOOCs, most are technology courses
    • Participation
      • Enrollment: 120,400
        • Large number means very little, to sign up requires a button click
        • People do not drop out, they just do not show up
      • Active students: 86,000
        • By week 8, drops to 15,000
        • Still a large number. Only 200 attend on-campus class each quarter
      • Pre-course survey
        • 20,982 respondents
        • Basic demographics
          • Where do you live
            • US, 23%
            • India, 10%
            • Canada, 4%
            • China, 2.5%
            • There were people from everywhere else, except Antarctica
          • Age
            • most older than freshmen
          • Education
            • 35% have graduate degrees
            • Not yanking people out of college classrooms
            • Most people doing course for professional development
          • English fluency
            • Most had some English fluency
      • Conducting the class
        • Interact through a wiki
        • Matt has spent a lot of time producing videos
          • Not just a talking head course; makes use of graphical effects
      • Other activity
        • 1,171,092 views of unique videos
        • 7,122 are uploading speeches for assignments
        • Discussion forum posts: 12,551
      • Challenges of a world-wide audience
        • Expecting more push-back
          • Most of people already have jobs, were grateful for course
          • If people did not like class they did not come back, which means feedback is almost always from people who feel positive about the course
          • Students could be brutal about any kind of technological problem
            • Intolerant of web problems
      • Course does not offer certificate, hard to know who you are certifying
        • Coursera gives a way a professor can give a certificate of completion, usually if you complete 80% of lessons
          • Not university credit
          • Decided not to give certificates, just not clear what would be certified
        • Not offering a certificate it has not been a constant issue in the course forums
          • People see it as having real monetary value
      • Technical issues
        • All course videos are on Coursera, students post and share on YouTube
        • China and Pakistan are problem
          • Much of what is done among the students is through YouTube, which is banned in both China and Pakistan
          • Some can't upload to or access videos from YouTube
        • Coursera discussion forum only threads two deep
          • People not sure when to start a thread
          • Students started setting up Facebook groups, which worked really well
        • Accessibility
          • Coursera limits what you can do
          • Videos in the course have subtitling, transcripts are provided
          • Design has relatively few button clicks, so might be keyboard accessible
        • Language translation
          • Languages are added based on demand
      • Discussion
        • Popular media is enthusastic about MOOCs, but the Academy is skeptical
        • MOOCs will become a form of hyper-specific educational broadcasting
          • Matt would never give credit for course in its current form
          • Current format does not allow for sufficient standardization necessary for meaningful assessment
        • Course is about giving speeches and about evaluating them
          • Talks about rubrics
          • For credit, would have to clamp down on level of participation and have more ways to evaluate actual skill development
          • MOOCs provide an educational experience, but it is not a class
        • San Jose State tried to make a MOOC course carry credit, but backed out (Why Professors at San Jose State Won't Use a Harvard Professor's MOOC - http://chronicle.com/article/Why-Professors-at-San-Jose/138941/)
        • Gates Foundation wants to find out if MOOCs can help US students struggling in higher education
          • Can MOOCs provide a bridge for young people who have problems in education. Can they be a pathway to college?
          • Matt's class has had few participants are in that category
          • People coming to MOOCs are not struggling with education
          • In India a company is using MOOCs for internal office skill development; staff all take MOOC, then talk about it together
        • Conducting the class
          • MOOC courses have to be designed for online environment, can't just take your favorite campus class and put it in Coursera
          • Can't just set it and forget it
          • Requires constant tending and constant care
          • Instructor should be a constant presence
  • WebVisions recap
  • Mobile Minute: A snapshot of which devices are visiting the UW Web.
    • A snapshot of mobile Web traffic
      • uw.edu
        • 12% of visits on mobile
        • iOS 67.6%
        • Android 27.5%
        • Windows phone 2.89%
      • Mobile devices
        • Applie iPhone 63,882
        • Apple iPad 39
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