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  • Interesting things we are watching
  • Useful to track innovation work
  • 2 - 5 years timeframe 
  • Things we plan to invest in when 
    • they mature and/or are "ripe" for consumption
    • or we mature and/or are ready
  • 0 - 2 years timeframe




  • Now
  • Things that have full support
  • Things in which we do not currently want to increase our investment
  • Things that may deliver great value
  • scheduled for end-of-life


  • In the technical space, "things" refer to technologies, tools, and protocols.
  • The typical lifecycle is emerging -> baseline -> containment -> retirement
  • "tactical" and "strategic" can provide roadmap qualifications to baseline things



  • How to track pilots?
  • How to track things that have been evaluated and dismissed ("misfit bricks")?
  • How do we capture investment levels?
  • How does a brick communicate service levels?



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