Writing Good Business Outcomes
Writing good business outcomes will make defining your initiatives much easier. It will also help you gather meaning metrics and gain buy-in. Good Business Outcomes should describe how the business will be different. The goals should be SMART to the best of your ability.
Poor: Engaged Faculty
I can walk in and set the faculty's desk on fire and they will be engaged though not in the way you want.
Good: Faculty are using our service.
What if they are using it but hate it? What if it is only 2% of the faculty? Still not a great outcome.
Better: 30% of our Faculty are using our service daily and would recommend it to other faculty.
Best: 30% of our Faculty are using our service weekly and would recommend it to other faculty. Those using the service at least twice a week save 10 hours a week in mundane task "y".
You now have several things you can measure and you can actually show dollar value delivered (30% of Faculty * number of Faculty * average hourly pay = $$$).
In the Better and Best examples, you are also starting to get ideas of initiatives you should undertake: Outreach and Training, Survey of Users, Monitoring and Reporting of Usage, LEAN tracking of example faculty before and after to capture hours saved, etc.
These types of goals are difficult to predict and write. You may not get to very specific goals like this. Try to be specific and measurable and try to focus on how the world is different to the business in the future.