Crisis communications at the UW
Victor Balta, senior director of media relations, will give us an update on UW Alert and crisis communications at the University of Washington.
Scroll-stopping videos on social media
Jacob Kelly, UMAC’s social media digital strategist and community manager, and Rebecca Gourley, editorial assistant in UW News, will share best practices for creating scroll-stopping videos for social media.
UW Insider case study
Caitlin Grady, UMAC's internal communications specialist, will share insights from the launch of UW Insider -- the UW’s flagship weekly newsletter to all faculty and staff. Learn how the newsletter was developed, how they’re using Marketo’s advanced features and what’s next for the publication.
“Word on the Street”